US Coffee

US Coffee Profile

Coffee has become one of the world’s most profitable commodities. By the 18th century, its consumption and popularity increased significantly in the US during the Civil war. Savvy businessmen were looking for a way to profit from it, so in 1964 brothers John and Charles Arbuckle started selling pre-roasted coffee by the pound. Another businessman, James Folger sold coffee to gold miners, and several other big-name coffee brands quickly followed suit. Starbucks opened in Seattle in 1971 and made coffee geographically available to consumers across America.

Arabica and Robusta are two different coffee varieties. Arabica is considered a more flavourful bean, with less caffeine and is premium, attracting a higher market price. Robusta contains more caffeine and has a bitter taste. Trend followers like to trade Robusta due to its volatility, and traders who prefer more stability choose Arabica.

The price of coffee commodity can be affected by factors such as changing weather conditions, distribution costs, geopolitics, global health issues, and the strength of the US dollar. Also, the price of coffee is moved by factors that relate to supply and demand.

Major coffee chains in China increased the price of beverages amid rising costs and inflation. Luckin Coffee, Starbucks, and Tim Hortons raised prices by between 1 yuan ($0.16) and 3 yuan ($0.47) according to mobile apps and online menus. Starbucks operates more than 5,500 stores in China, and after its first-quarter reporting in February 2022, cautioned that rising inflation and staff shortages continued to present a challenging trading environment globally.